Synopsis

Dulceida, Aida Domenech, is the pioneer of the influencer community in Spain. Having more than 3 million followers, she leads her two fashion and management agencies in Madrid and Barcelona, she owns her own make-up collection, shoewear, perfume, swimsuits and even organizes a music and fashion festival.

In this documentary of more than a year of follow-up, we discover what’s behind her work and get to know the most personal side of the influencer. Aida is going through a major personal crisis and for the first time in her 14 years of profession she leaves social networks. In parallel of accompanying her in a complicated emotional stage, we also follow one of the most important professional actions of her life.