The consumption of the web has increased 196% since the premiere
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Crazy Trip, Mediaset’s first crosssmedia reality has been premiered with overwhelming success!
The adventure starts with Violeta, Oriana, Steisy, Barranco and Labrador. The five participants will grab a plain to an unknown destination (Thailand). Once there, they travel the country for a week until they reach their destination: The Halfmoon Party.
The five celebrities embark on a blind journey to explore this exotic country. As you may imagine, and more coming from these protagonists, the coexistence, their agreements and disagreements, are the clear protagonists of this reality that leaves us thousands of epic moments.
How is it followed?
What does crossmedia mean? The episodes start on social networks to continue its broadcast in mtmad (Mediaset’s digital content’s channel), Be Mad and Cuatro (two of our channels). Following it is very simple since we make all our platforms available to viewers.
Every day, from Monday to Friday, there are new episodes in mtmad, but to be up to date you have to attend the weekly appointment in Be Mad where you will find contents in scoop. In addition, we also have daily we have surprises in our celebrities’ Instagram accounts. Among all, add almost four million followers.
The premier: A total success!
Our new format has had an overwhelming premiere. It was the format with the best premiere of Mtmad’s containers with 240,000 video reproductions.
The consumption of the web has increased 196% since the premiere of the reality if we compare numbers between the week of the premiere and the previous week.
