Over four episodes, we will be accompanying the influencer Aída Domenech, Dulceida, to show what her daily life is actually going through on a professional level and to find out how she is feeling on an emotional level after having taken a break from her marriage to her wife, Alba, and what decision she will make about the future of this relationship.
Aída Domenech, known in social networks as Dulceida, is one of the best known content creators and with greater projection in Spain’s most popular social networks, she is a pioneer in the influencers’ world and, after 12 years of dedication and work, she is a reference in fashion, entrepreneur of her own clothing brand, founder of a representation agency and creator of Dulceweekend, the most valued fashion and music festival by instagramers. Now she will also be the protagonist of ‘Dulceida, a new beginning’, a new docureality that Prime Video premieres exclusively in Spain, France, Italy and LatAm (except Brazil).
Throughout four chapters, we will discover the most intimate side of Aída Domenech, the keys to her success and how she has been able to use social networks to connect with the public, both Spanish and South American, thanks to her naturalness and closeness.
Dulceida, a new beginning, produced by Mediaset España in collaboration with Producciones Mandarina and distributed by Mediterráneo, starts at a time of personal resurgence of the protagonist after having taken some time out of her marriage with her wife, Alba, and having disconnected from social networks for 21 days to charge herself with the necessary energy to face her high public exposure. The program collects the feelings and concerns of Dulceida, who begins a therapy to overcome her fears and deepen her feelings.