News ‘The Flat’, selected in MIPCOM among the FreshTV Formats 2020

‘The Flat’, selected in MIPCOM among the FreshTV Formats 2020

The reality show has been designated as one of the trends in television entertainment.

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The first digital edition of MIPCOM Online +, taking place during these weeks, is the annual event that brings together the main worldwide entertainment content creators.

The virtual meeting, organized by the international consultant The Wit, has highlighted the new reality show “The Flat”, as one of the great trends of this year’s entertainment television. It is the first reality show created and developed entirely by Mediaset España for its SVOD platform, Mitele PLUS.

In ‘The Flat’, a celebrity has to live locked up in a small apartment built in Mediaset’s own facilities. Contestants must overcome their fears, perform different challenges and face loneliness. The simple production that the format offers in this pandemic situation and the absolute power of the audience are the main attraction of this reality. Precisely, Mitele PLUS subscribers are in charge of choosing the new challenges the celebrity will have to pass and deciding when they must leave the program.

‘The Flat’ is the third entertainment format of Mediterráneo Mediaset España Group portfolio recently highlighted among the FreshTV Formats. Throughout this year, ‘Don´t Delete It’ contest and the ‘Locked Up In My Show’ program, which mixes comedy with elements of reality, where also outlined by The Wit. Regarding scripted content, Mothers and Dangerous Moms were also selected on FreshTV on April 2020 and 2019 respectively.

 

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